MEET THE FOUNDER: KATE RUBÍ
SPORT MEETS FASHION
Hi there, I’m Kate aka Rubí – After about 10 years as a fashion designer in NYC, I packed it all up to start a new journey in Barcelona. While here, I decided to finally go after this idea that’s been with me ever since I was young – start an active fashion brand that blends stylish clothing into something that actually functions for our busy days.
I grew up playing soccer as a young girl and was constantly frustrated by the lack of options – just shrunk down men’s t-shirts for us and only pink options for cleats (if the store even carried any girls equipment).
A NEED FOR FUNCTIONAL STYLE
Fast forward to my life in NYC, which was joyfully nonstop-all-hours-every-hour with things going on – from a demanding job, to training martial arts (capoeira) and soccer, to a robust social life of dinners and salsa dancing with friends - I was plagued with the same issues – I needed clothes that were stylish but also functional.
From a young soccer player to a busy body in NYC schlepping changes of clothing around with me, Rubisnacks was born – Stylish, sporty bra tops that can keep up with me.
"My closet is not a museum of pristine pieces to merely look at but not use. Clothes are meant to live alongside you - be worn, enjoyed, and illustrate your personality to the world. For me, Rubisnacks is a way to express myself, do the things I love, and live the life I choose."
FINDING PURPOSE
Beyond the purpose of creating cool, active fashion that works for our busy days – I realize how much I use clothing as a vehicle through which I can express myself, participate in a variety of activities and essentially, live my life on my own terms.
BOLD WOMEN WEAR RUBISNACKS
With that in mind, Rubísnacks is much more beyond cool sports bra top and activewear in beautiful prints – It's about what you do when you're wearing our pieces and how we can enable you to dream big and do big things.
We celebrate the power of women and self-expression through movement. I want to empower others to make bold moves, and in the process, enable them fulfill their life goals, whatever those may be… Activewear is how I’m enabling women to live their authentic lives – when you have a piece of clothing that you love how you look in and also it functions for your needs, you’re unstoppable.
LIVE YOUR LIFE
WHAT'S WITH THE NAME?
Why the name Rubísnacks? For those curious, my capoeira name is Rubí and I like snacks. (Specifically, at around 4pm, if I have not had my snacks, then there is going to be an issue.) Hence, Rubísnacks.