This month’s theme is MOVEMENT:
When starting Rubisnacks, I included movement as a brand value, along with self expression, responsibility and strength.
Movement is an integral part of my life, personally. Growing up, I was always moving in some respect of the definition, whether it be physically, mentally, or intellectually.
I quickly realized the transformative nature of what the act of movement can do for a person’s self development:
- Through sports, I learned confidence, how to overcome adversity or take a loss, how to interact with others on a common goal, how to be competitive in a positive way, and how to press on when I feel like I want to give up, mentally or physically.
- Through dance and more artistic forms, I learned how to express myself through movement. But more so, how to be comfortable with self expression in this form. It didn’t come easy - I used to feel silly or even a bit cringe when dancing - “I look ridiculous,” “I don’t know what I’m doing,” blah blah blah … this running dialogue we have in our heads telling us we’re not good enough at something, and I learned how to manage that negative talk and transform it into something positive.
This connection of empowerment through self expression and movement is our mission and foundation to why we exist as a brand. Big or small, physical or mental, individually or collectively. Movement transforms you.
Let’s take this month to celebrate the things that move us!